Images shot on location by Lizelle Lotter
Stories can raise awareness, spark conversations, motivate people to take action and ultimately, change the world.
Here at Because Stories, we’re on a mission to create strategic stories that achieve meaningful impact.
Although the mind will always be part of your storytelling target, the heart is the bullseye.
Stories cut through the clutter, differentiate products and services and ultimately, move people.
Great storytelling always pivots around one thing, making others feel what you feel.
In storytelling, it's all about evoking emotion and ensuring that the cold data has a warm soul and a loud heartbeat.
Images shot on location by Lizelle Lotter
The once separate media silos of advertising, marketing, public relations and journalism are now melding together. But they’ve always shared a single heartbeat: stories. Because Stories is a storytelling agency that draws on these different disciplines to create and share striking stories for brands, individuals and businesses.
Strategic storytelling raises awareness. It sparks conversations, motivates people to take action and ultimately, it creates impact and change. Storytelling is the meeting place of networks and narratives.
And here at Because Stories, we’re on a mission to create impact for our clients, using the power of strategy, science and storytelling to amplify their inspiring stories.
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After working for various companies in the marketing, advertising and events fields, our founders Mia Hoole and Tina Fourie each discovered a particular seed sprouting in their heads and hearts:
They combined their skill sets to birth this dream, determined to be a voice with integrity and purpose in the advertising arena.
With head offices in both the Southern and Northern Hemispheres (Cape Town, South Africa and Cambridge, England), we’re perfectly positioned to draw from a multi-national collection of insights into human behaviours and motivations to deliver great stories with universal connection. Because Stories can and should change the world.
Cut through the communication clutter.
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