It has taken us many years to perfect our process – drawing from the disciplines of research, visual design and storytelling.

Our team of strategists, researchers and creatives work with clients to find, plan and spread their unique stories. Strategically and beautifully.

We do this through a four-step, ongoing process:

The Storytelling Cycle

Strategy

Storytelling can raise awareness, spark conversation, create change and help raise funds. But it all starts with the right foundation – planning your storytelling strategy.

Content Creation

It’s not enough to have a great story, you need to develop the right tools to help spread it.

Engagement

Once you have your story in place, and the right tools to help spread it – fast track it by building momentum.

Evaluation

Evaluate the change you are creating, and keep improving your storytelling and impact.

The Storytelling Cycle

Strategy

Storytelling can raise awareness, spark conversation, create change and help raise funds. But it all starts with the right foundation – planning your storytelling strategy.

Content Creation

It’s not enough to have a great story, you need to develop the right tools to help spread it.

Engagement

Once you have your story in place, and the right tools to help spread it – fast track it by building momentum.

Evaluation

Evaluate the change you are creating, and keep improving your storytelling and impact.
Steps are guides, not set in stone.

Every client is different. Each has unique needs and a unique background, with a one-of-a-kind story. Depending on who you are and what you need, we may skip steps, add steps or even rearrange them.

Our storytelling services

Get in touch

STRATEGY
Strategy development
Market research
Client interviews
Storytelling audits
Clarifying your storytelling voice
Identifying a main narrative or overarching story
Brand positioning
Campaign conceptualisation
Storytelling plans
Budgets
KPI setting

CONTENT CREATION

Design (print and digital)
Brand positioning
Copywriting
Web development
Digital marketing
Photography
Illustration
Filmmaking
Motion graphics
Social media content
Podcasts
Online courses and digital learning programmes (e.g. MOOCs)

ENGAGEMENT

Campaigns
Events
Outreach activities
Online advertising
Social media promotions

EVALUATION

Evaluating the overall performance of your brand, story, content and campaigns, as set out in your KPIs. Ongoing assessment of your digital footprint and social media performance using industry-standard analytics tools