Our Approach:
We provide all the services that a typical advertising agency would. But we do it from the inside out.
We take you on a step-by-step journey to find your unique story, then help you spread it far and wide.
01. Competitor Research
Even if you have the best product in the marketplace, you'll lose to an inferior product if your competitor's message is communicated more clearly.
02. Customer Research
The customers – not your brand – should be the heroes of the story. If you don't know who they are and what they want, how can you attract their attention and buy-in?
03. Finding Your Storytelling Voice
Once we know who your customer is, and what your competitors are saying to them, we help you find your unique voice and craft a story-message that strikes true.
04. Fine-Tuning Your Brand Voice
The essence of branding is the repetition of simple, relevant messaging in word and visual format, that can be echoed again and again; thereby ``branding`` yourself into the public consciousness to ensure that your story sticks. Once you've clarified your story-message, we can integrate it with your brand message.
05. Preparing Your Storytelling Script
Once you know who you're talking to, what to say, and how to express it as a unique brand look and feel; the next and final step is to plan your actions. Which social media channels should you use? How regularly should you be posting? Should you consider print advertising? Events? Sales? How should you best get your message across?
06. Execution
Now that you’ve got all the tools, you're ready to go and change the world. You can do that on your own, or ask us for help with this next chapter.
Steps are guides, not set in stone.
Every client is different. Each has unique needs and a unique background, with a one-of-a-kind story. Depending on who you are and what you need, we may skip steps, add steps or even rearrange them.
Strategic Direction
Brand Positioning
Copywriting
Content Creation
Print Design
Web Development
Illustration
Photography
Motion Graphic Animation
Filmmaking
Digital Marketing
Campaign Creation
Social Media Management
Project Management
Event Planning