Our Story

After working for various companies in the marketing, advertising and events fields, our founders Mia Hoole and Tina Fourie each discovered a particular seed sprouting in their heads and hearts:

The desire to create an agency that would create impact and change, setting the world on fire through the sharing of powerful, strategic stories.

They combined their skill sets to birth this dream, determined to be a voice with integrity and purpose in the advertising arena.

With head offices in both the Southern and Northern Hemispheres (Cape Town, South Africa and Cambridge, England), we’re perfectly positioned to draw from a multi-national collection of insights into human behaviours and motivations to deliver great stories with universal connection. Because Stories can and should change the world.

Meet our Team

Mia Hoole
– Communication Strategist & Co-founder

Mia Hoole is a storyteller and expert in communication strategies that use stories to create change. She started her career in marketing and advertising, then left the corporate world to publish a collection of poetry, and to start Because Stories.

Mia has a deep passion to see local entrepreneurs and initiatives thrive and succeed, and has crafted storytelling strategies for the World Health Organisation and consulted to the United Nations Environment Programme.

Tina Fourie
– Art Director & Co-founder

Tina Fourie is a visual storyteller with expertise in digital, web and print design disciplines. She worked as a graphic designer and photographer for a number of South African advertising agencies, then grew her portfolio beyond these disciplines, and eventually co-founded Because Stories.

Tina is passionate about telling and growing stories in a beautiful, curated manner, and draws design inspiration from nature, unique individuals, architecture, fashion and the African continent. She has designed and conceptualised brands, websites and events for many global groups and companies.