SERVICES
Brand Strategy
Brand Concept Development
Logo Design
Visual Identity Development
Brand Guidelines and Toolkit
Presentation Templates
Document Templates
Social Media Assets
Banner and Publication Design
Icon Development
Motion Graphics
Brand Rollout
SNAPSHOT STORY
TDR Global is a worldwide community of researchers and experts connected through their work with TDR. The network helps members find expertise, build collaborations, mentor young scientists and stay connected across countries, disciplines and career stages.
STORYTELLING IMPACT
To bring this diverse community together, TDR Global needed a distinctive identity that could express both individuality and connection. We developed the tapestry concept, with each person represented as an individual thread contributing their own knowledge, culture and experience to a larger shared picture.
From this idea, we created the TDR Global logo and a complete visual identity spanning colour, typography, photography, icons and woven brand elements. We then rolled the identity out across presentations, documents, banners, social media assets and publication templates, supported by a detailed brand toolkit for consistent use.
A motion graphic brought the tapestry story to life, helping members see themselves as part of an interconnected global scientific community.
