The Crown Valley team approached us to assist with their storytelling and to develop a new website. As food producers, transparency is of utmost importance to them, and they wanted to explain the regenerative farming principles they follow when producing their food. They also wanted the new website to visually express their wholesome and natural approach.
The new website provides a lot of information to consumers, but it does so in a comfortable way, striking the perfect balance between educating and inspiring. We developed stories specific to each product (pasture-raised eggs and poultry, and grass-fed beef) explaining the different life cycles.
Following the website launch, their clients had fewer questions, felt reassured by the transparency in their storytelling, and felt inspired by Crown Valley’s ethos and excellence.